Tali Weiss
TALI WEISS
Principal Product Manager - Growth & Monetization
HI, I'M TALI
I'm a Product Manager with strong track record of driving growth and monetization through data-informed strategy, rigorous experimentation, and user-centered design. I specialize in optimizing user conversion funnels, pricing strategies, and ARPU improvement. Successfully led cross-functional teams to execute structured A/B testing, achieving double digit improvements in free-to-paid conversion rates.
I'm passionate about creating customer-centric experiences that balance user experience with business goals. Adept at leading cross-functional teams across UX, engineering, and data science to deliver scalable solutions that unlock new opportunities for revenue and user value. A team player with strong leadership skills who thrives in dynamic environments requiring strategic thinking, creativity, and analytical rigor.
EXPERIENCE
October 2021 – Present
Principal Product Manager - Growth & Monetization
April 2020 – November 2021
Marketing Director - Domain Purchase Path
January 2017 – April 2020
Senior Marketing Manager - Website Optimization
April 2015 - November 2016
Senior Manager Product Marketing - Conversion & Growth
October 2014 - April 2015
Product Manager
April 2014 – October 2014
Freelance Marketing Consultant
February 2013 – December 2013
Product Marketing Manager - F2P Inbound Marketing
February 2010 – January 2013
Product Marketing Manager - Windows
GODADDY
-
Spearheading end-to-end monetization initiatives for GoDaddy's hosting and presence solutions, drove over 40% improvement in free-to-paid conversion rates.
-
Defining and executing pricing strategies based on user segmentation and competitive analysis, leading to increased average revenue per user (ARPU).
-
Collaborating cross-functionally to optimize conversion funnels through structured A/B testing and data-driven iteration.
GODADDY
-
Led global web optimization and A/B testing for GoDaddy's domain purchase path, to drive revenue growth.
-
Analyzed user behavior to enhance domain registration, website creation, and professional email services attach.
-
Implemented data-driven strategies to improve conversion rates and user experience.
GODADDY
-
Led the web merchandising and online user experience for business productivity and telephony products, optimizing web funnels and A/B testing for user conversion and ARPU.
-
Defined strategy and GTM plan for GoDaddy.com productivity product landing pages, managing a cross-functional to meet revenue and user growth goals.
-
Partnered with different stakeholders at all levels of the organization in product, marketing and engineering in defining a shared roadmap of product launches, pricing updates, and platform implementation.
JULEP BEAUTY
-
Led product marketing team to optimize user acquisition through funnel optimization.
-
Increased new subscriber conversion rate by 80% via A/B testing.
-
Restored subscriber retention rates to 60%+ and decreased CPAs by 30% through redesigning onboarding campaigns and integrating email marketing with ecommerce engine to fully utilize customer data in marketing.
MIGHTYCALL
-
Defined product’s value proposition and built GTM plan for MightyCall app launch on Wix AppMarket.
-
Created email marketing campaign for initial adoption, up-selling subscriptions, and increasing customer retention.
-
Led collaboration with Wix team in Tel-Aviv to drive successful app launch.product’s value proposition and built GTM plan.
WIX.COM
-
Led Wix's inbound marketing activities to convert free users to paid premium users, optimizing user conversion flows including website optimization, email marketing & sales campaigns.
-
Managed the company's weekly email marketing campaigns to Wix's worldwide user base of 40M users, launching new features and education customers on product benefits.
-
Collaborated with cross-functional product teams to lead marketing projects and drive company growth.
MICROSOFT
-
Led local brand and marketing strategy for Windows product portfolio, driving optimal business results.
-
Defined messaging and marketing strategy, influenced campaigns, and leveraged multiple communication channels.
-
Developed strong partnerships with sales teams, partners, and customers to drive and assess success.
EDUCATION
Bachelor of Arts - BA
BEN GURION UNIVERSITY OF THE NEGEV
Business Administration and Psychology.
-
Graduated with honors.
SKILLS
